History

Everything Started With Hand Washing

Poor sanitation in post-war Japan
leads to an alarming amount

Poor sanitation in post-war Japan leads to an alarming amount of food poisoning and dysentery. Realizing the need for a hygienic way to keep hands clean, Shota Saraya establishes the company to replace bar soap in public wash rooms with Japan's first antibacterial liquid soap made from coconut oil and dispenser.

Debut Of Cololo Gargling Solution
& Fountain Machine

Air pollution becomes nation-wide
problem in Japan during the 1960s.

Air pollution becomes nation-wide problem in Japan during the 1960s. To maintain public health, SARAYA develops gargling solution Cololo and machines similar to water fountains for dispensing, making headlines in the newspaper. Gargling is an important part of Japanese hygienic culture and clears dirt and germs from the mouth and throat to maintain health.

Release Of Yashinomi Detergent

A botanical-based biodegradable
kitchen detergent is released

A botanical-based biodegradable kitchen detergent is released In response to the environmental damage caused by petroleum-based detergents that are flooding the market and polluting Japan's waterways, Yashinomi, a biodegradable kitchen detergent is released. Yashinomi is made from coconut oil and palm oil.

Release Of Hand Sanitor S
Quick-Drying Alcohol Sanitizer

One of the world's first alcohol
based hand sanitizer-dispenser

One of the world's first alcohol based hand sanitizer-dispenser combos, the Hand Sanitor S, is introduced by SARAYA for use in the food service, industrial and medical fields.

SARAYA's First No-Touch
Dispenser Is Announced

The FS-3000, the first no-touch,
automatic hand sanitizing dispenser

The FS-3000, the first no-touch, automatic hand sanitizing dispenser is released—a new evolution of SARAYA's long line of innovative hand hygiene dispensers.

Release Of Hibiscohol Hand
Disinfectant

A new hand disinfectant,
Hibiscohol is released.

A new hand disinfectant, Hibiscohol is released. Its rapid and continual antiseptic effect in combination with no-touch dispensers change hand hygiene in the Japanese medical field. Hibiscohol is known as Alsoft outside of Japan.

Expansion Abroad

Best Sanitizers, Inc. and
SARAYA team up to bring

Best Sanitizers, Inc. and SARAYA team up to bring SARAYA technology to the United States. Yusuke Saraya, son of the founder, takes office as President, leading the company on a path toward global expansion.

Release Of Lakanto Natural Zero
Calorie Sweetener

Lakanto, all natural and zero
calorie sweetener is released.

Lakanto, all natural and zero calorie sweetener is released. With its great taste and zero effect on blood sugar, Lakanto became one of the most popular natural sweeteners in Japan adding a healthy dimension to SARAYA.

Release Of Acecide High-Level
Disinfectant

Acecide, a high-level, biodegradable
sterilizer for endoscope

Acecide, a high-level, biodegradable sterilizer for endoscope and surgical equipment reprocessing is released. Acecide exhibits high level of disinfection in a short time without the need for special conditions or equipment.

Release Of Arau, Popular
Natural Soap Series

Additive free soap series Arau
is released with a full line of

Additive free soap series Arau is released with a full line of body and household soaps. Arau natural soap is formulated with herbal extracts for great cleaning, high biodegradability, and low irritation.

Business Expansion In Overseas

Offices are opened in Hong Kong,
Korea, Thailand, Taiwan, China,

Offices are opened in Hong Kong, Korea, Thailand, Taiwan, China, Belgium, Russia, Australia, and Canada introducing SARAYA quality and innovation to the world.

SARAYA Joins The Round Table
Of Sustainable Palm Oil (RSPO)

While biodegradable and abundant,
palm oil can environmental costs

While biodegradable and abundant, palm oil can environmental costs on the rainforests where it must be grown. SARAYA joins the RSPO to realize the development and usage of sustainable palm oil and find a coexistance between industry and environment.

Collaborated To Establish The
Borneo Conservation Trust

The Borneo Conservation Trust (BCT)
is established in Sabah, Malaysia

The Borneo Conservation Trust (BCT) is established in Sabah, Malaysia to secure habitats and migration routes for wildlife in the Borneo rainforest. SARAYA collaborates to establish the BCT and launches cause-related marketing. 1% of the sales of related products are donated to the BCT.

Continuous Expansion Abroad

To respond to dramatic economic
development in ASEAN countries,

To respond to dramatic economic development in ASEAN countries, offices are opened in Kuala Lumpur, Malaysia and Hanoi, Vietnam.

The First Product Featuring 100%
RSPO Sustainable Palm Oil In Japan

SARAYA releases Yashinomi Neo,
the first product in Japan to

SARAYA releases Yashinomi Neo, the first product in Japan to be certified by the RSPO using Segregation grade certified sustainable palm oil. Later product was developed into a full household line known as Happy Elephant using RSPO sustainable palm oil (Segregation, Book & Claim). All products now feature sustainable palm oil.

The Launch Of Wash A Million
Hands Project In Uganda

SARAYA launches the Wash
a Million Hands Project in Uganda

SARAYA launches the Wash a Million Hands Project in Uganda in partnership with UNICEF Japan to improve hand washing access and education to children and mothers in Uganda. The project spawns development of the 100% Hospital Hand Hygiene Project in 2012 to support Uganda patients and nurses by promoting the use of hand disinfectant.

Release Of Smart San Global
Line Of Food Sanitation Products

Smart San food sanitation series,
developed with high quality

Smart San food sanitation series, developed with high quality products and educational know-how required to meet the strict food hygiene standards of Japan is released for global food industry customers.

Further Expansion Overseas

Offices are opened in Uganda
to provide close support to

Offices are opened in Uganda to provide close support to improve public health and in India to respond to the growing market. SARAYA Greentek, a joint venture in Ho Chin Min, Vietnam, was established for expanding SARAYA's Asian market.

Expansion In Cambodia

Happy Handwash Project in Cambodia
is launched and SARAYA Cambodia

Happy Handwash Project in Cambodia is launched and SARAYA Cambodia is founded to create a business that not only helps the local economy but also supports improving the health and hygiene of the Cambodian people with a lasting affect on hygiene knowledge.

Acquisition Of The Goodmaid
Group In Kuala Lumpur, Malaysia

SARAYA acquires a 100% stake
in the Goodmaid Group, a sales

SARAYA acquires a 100% stake in the Goodmaid Group, a sales and manufacturing company for sanitation and hygiene products in Malaysia. Targeting expansion and improved service to ASEAN countries, SARAYA is contributing technological expertise with Goodmaid's business network and manufacturing strength.

Release Of Integrated Washroom
Amenity Lineup, Sanilavo

Sanilavo, a washroom amenity
lineup created for usability with

Sanilavo, a washroom amenity lineup created for usability with a sense for modern interior design is released. Sanilavo is imagined as a complete solution for changing any washroom into a hygienic and comfortable space.

History