Innovation, firmly grounded in an idea, has the potential to create unique opportunities and inspire an endless string of results from the original idea. SARAYA was founded on the premise of creating new hygiene solutions for protecting the health of our users while maintaining a harmonious relation with the environment. Our founder, Shota Saraya, believed in the connection between wellbeing and a healthy environment. It is our vision, duty and inspiration to create products that sustain and improve health, environment and sanitation worldwide.
Throughout our company's history, we have seen technology, economy and the environment experience drastic changes. These past few years, we have seen the lasting effect of our growing population on the environment. It is too clear to ignore. Our oceans are reacting to rising temperatures from climate change, leaving us wondering how rising seas, migrating fish and shrinking ice caps will ever return to the state we have always known. As a company, it is our responsibility to respond to these changes through innovation for the future of our company and the environment. Every step of our journey since the start has been an ever progressing road of innovation based on the vision our company was founded on.
We must take responsibility to enact a reverse change on our habit of generously using the earth's precious resources. While development of cheap and accessible energy speeds ahead, without knowing it, sustainable business and lifestyles have become further from reality. We owe everything to nature, but we continue to develop more waste and more problems in order to utilize our natural resources. To realize a sustainable environment out of these problems requires the challenge to innovate and network from our current model of life and industry into a new model of sustainability. This will truly put business to the test.
Fortunately, the innovation and creation behind all of modern earth's amenities came from companies and thinkers who imagined a better world. This genuine expression of human ingenuity can lead the world on a path to sustainability and generations of harmony.
It is vital that businesses work together with NGOs to create a world that will last as we have always known it. SARAYA is making the challenge to utilize innovation, even for the smallest change, as a central player in the promotion of biodiversity and the improvement of hygiene and sanitation in countries from all levels of economic standing to realize a sustainable world. Renewing our pledge, we will drive to do our part in realizing a sustainable world.